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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
This is a most excellent place for technology news and articles.
Marketers shouldn't have gotten involved until they knew they had a solid product. Without the hype they generated, there wouldn't have been the reputation hit. And without the heavy volume produced to try to meet a demand inflated by hype, they could have fixed at least some of the issues.
Though it sounds like the root of the problem was that no one who had power over business or engineering decisions had any passion for making a great drone.