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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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Technology
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They needed to maintain value and performance. Their value sunk as cheaper competitors closed the gap. And their performance sunk because they were gatekeeping function behind required apps. This is 100% on them. What should they have done? They should have made the product actually better for the user, or lowered prices to expand their sales volume. I would buy one if they cut prices dramatically.