this post was submitted on 14 Feb 2024
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Google Pulls the Plug: The End of Third-Party Cookies and What it Means | TWiT.TV (twit.tv)
submitted 9 months ago* (last edited 9 months ago) by redfox@infosec.pub to c/technology@lemmy.world
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This episode of Security Now covered Google's plan to deprecate third party cookies and the reaction from advertising organizations and websites.

The articles and the opinions of the show hosts are that it may have negative or unintended consequences as rather than relying on Google's proposed ad selection scheme being run on the client side (hiding information from the advertiser), instead they are demanding first party information from the sites regarding their user's identification.

The article predicts that rather than privacy increasing, a majority of websites may demand user registration so they can collect personal details and force user consent to provide that data to advertisers.

What's your opinion of website advertising, privacy, and data collection?

  • Would you refuse to visit websites that force registration even if the account is free?
  • What's all the fuss about, you don't care?
  • Is advertising a necessary evil in fair trade for content?
  • Would this limit your visiting of websites to only a narrow few you are willing to trade personal details for?
  • Is this a bad thing for the internet experience as whole, or just another progression of technology?
  • Is this no different from using any other technology platform that's free (If it's free, you're the product)?
  • Should website owners just accept a lower revenue model and adapt their business, rather than seeking higher / unfair revenues from privacy invasive practices of the past?
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[–] SpaghettiYeti@lemmy.world 2 points 9 months ago* (last edited 9 months ago)

Some advertisers know their market and pinpoint, others just drag net to see what sticks. You're getting the equivalent of cold calling for ads. If you show interest in something even once, you're a target.

Edit: All advertisers are not geniuses. If they're serving you the same ad for a thing that is not consumable, then one of two things happened. First, their tracking pixel at checkout was not able to associate you with your purchase. Maybe they set it up correctly or there was an error. Maybe you saw the ad on your phone and bought on your computer without enough common data points to connect them both to you. Second, the advertiser may not have set their campaign to stop serving after you converted, which is a total waste of their money. Laugh at them.