this post was submitted on 29 Feb 2024
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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project (www.macrumors.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project::Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the...

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[–] Shadywack@lemmy.world 1 points 1 year ago

First off, 10 billion on a failure shows a great deal of business acumen failings at play. Yes, they can "afford it", but they afford it with all customers bearing that failure. What's perhaps even worse is how easily they can afford it, much like Meta's VR boondoggle.

As for playing it safe, Apple is the posterchild for that.