Did your Roku TV decide to strong arm you into giving up your rights or lose your FULLY FUNCTIONING WORKING TV? Because mine did.
It doesn't matter if you only use it as a dumb panel for an Apple TV, Fire stick, or just to play your gaming console. You either agree or get bent.
I wish there were dumb options but since they're all subsidised with loads of ads, they're either unaffordable or plain unavailable. They just don't make them for the consumer market anymore, there's no demand for it. So they took advantage of that and market the dumb TVs as business TVs at huge markups, like 5+ grands for basic 4K no HDR no VRR no nothing, and they won't even sell it to you without a registered business account.
Those displays are not televisions - they are for menus at restaurants. They cost a fortune because they are low volume, high reliability devices that come with service contracts and repairable components.