this post was submitted on 23 Mar 2024
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So this wasn't exactly retaliation. The first approval epic got this year was from an automated system. Once they got the approval they assumed (very understandably) that apple was okay with them establishing their store within the new guidelines, so they announced their plans publicly. They also continued to diss apple on Twitter of course. Hearing the announcement, Apple execs decided to ban them again because they didn't adhere to the rules last time.
This however completely looked like retaliation from apple's side, so the DMA lawyers started an investigation and Apple had to re-allow epic again.
Wether it's apple's fault for having the shitty automated system or not, doesn't really matter though. I just hope we get proper sideloading by the end of the process.
No, this was exactly retaliation. Phil Schiller explicitly said in emails that they were removing Epic's Switzerland's account because they couldn't trust them because of how critical their recent comments about the DMA plan were.