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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] TheBat@lemmy.world 35 points 8 months ago (13 children)

The basic problem was that only positive reactions were allowed - like, retweet, follow

Idk if I would call retweeting positive reaction, especially when that retweet is 'look at this fucking moron'.

[–] WarlordSdocy@lemmy.world 21 points 8 months ago (11 children)

Yeah I think if anything twitter is a lesson in how even if you try to give users only positive ways to interact they will find ways to use them to interact negatively. Whether that be quote retweeting or ratioing.

[–] BallsInTheShredder@lemmy.world 6 points 8 months ago (4 children)

What's "ratioing"

[–] JungleJim@sh.itjust.works 15 points 8 months ago

When a piece of content that doesn't allow downvotes, like a tweet, has lots more reposts than it does likes, the "ratio" is seen as proof the opinion was disagreed with, proportionally to the "ratio" itself.

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