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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Napatwork@lemmy.world 2 points 7 months ago (1 children)

Are there major limitations of using a computer monitor as a TV if I plug another device into it (eg Apple TV) apart from the screen size?

I feel this would be a good way to go for small cheap TVs at least.

[–] Blackmist@feddit.uk 3 points 7 months ago

Broadcast TV decoding would be the major limit, but I don't watch that anyway. Monitors also have fewer HDMI ports than TVs.

But not all smart TVs are awful like Roku. My LG OLED is fine for example.