Technology

59534 readers

3168 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

837

Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

231 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

you are viewing a single comment's thread
view the rest of the comments

[–] ThePrivacyPolicy@lemmy.ca 21 points 7 months ago (1 children)

I'm waiting for Version 2.0 where they don't care about whether you're watching content or not and just randomly inject ads every 20 minutes.

[–] Croquette@sh.itjust.works 15 points 7 months ago (1 children)

That's the endgame for sure. This first phase is to test the water and soften the blow when they will hijack the signal to show you ads.

[–] festus@lemmy.ca 5 points 7 months ago* (last edited 7 months ago) (2 children)

Ever watch an extra wide screen film? That black bar above and below licensed content is the perfect place to inform you about exciting products and opportunities!

Did you know that your eyes only look at one spot at a time? Our customer optimizers are working hard to design a system to use AI to identify this spot in every frame, so that we can fill the rest of the screen with even more consumer opportunities! This applies to audio gaps too - we'll fill in those awkward silences with exclusive content!

[–] vousdew@lemmy.world 3 points 7 months ago

I hate you, so much right now.

[–] AutistoMephisto@lemmy.world 3 points 7 months ago

And wait for them to find a way to inject ads into your sleep cycle a la Futurama! Did you know that on average, people spend one-third of their lives sleeping? This means that if someone sleeps eight hours a night, they will sleep for 229,961 hours in their lifetime, which is about one-third of their life. Think of all the missed opportunities to spend!