Technology

Fuck that victim-blaming nonsense. The entire reason ad blockers were invented in the first place were because ads in the 90s and early 2000s were somehow even worse than they are now. You would click on a website, and pop-up ads would literally open new windows under your mouse cursor and immediately load an ad that opened another pop-up ad, and then another, and another, until you had 30 windows open and 29 of them were pop-up ads, all of them hoping to trick you into clicking on them to take you to a website laden with more and more pop-up ads. Banner ads would use bright, flashing, two-tone colors (that were likely seizure-inducing, so have fun epileptics!) to demand your attention while taking up most of your relatively tiny, low-resolution screen.

The worst offenders were the Flash-based ads. On top of all the other dirty tricks that regular ads did, they would do things like disguising themselves as games to trick you into clicking them. ("Punch the monkey and win a prize!" The prize was malware.) They would play sound and video--which were the equivalent of a jump scare back then, because of how rare audio/video was on the Internet in that day. They would exploit the poor security of Flash to try and download malware to your PC without you even interacting with them. And all this while hogging your limited dialup connection (or DSL if you were lucky), and dragging your PC to a crawl with horrible optimization. When Apple refused to support Flash on iOS way back in the day, it was a backdoor ad blocker because of how ubiquitous Flash was for advertising content at the time.

The point of all this is that advertisers have always abused the Internet, practically from day one. Firefox first became popular because it was the first browser to introduce a pop-up blocker, which was another backdoor ad blocker. Half the reason why Google became the company it did is because it started out as a deliberate break from the abuses of everyone else and gave a simple, clean interface with to-the-point, unobtrusive, text-based advertisements.

If advertisers and Google in particular had stuck to that bargain--clean, unobstrusive, simple advertisements that had no risk of malware and no interruption to user workflow, ad blockers would largely be a thing of the past. Instead, they decided to chase the profit dragon, and modern Google is no better than the very companies it originally replaced.