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Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3" (www.gamesradar.com)

submitted 7 months ago by fossilesque@mander.xyz to c/technology@lemmy.world

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This has some really interesting implications that are not restricted to gaming.

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[–] Kolanaki@yiffit.net 38 points 7 months ago* (last edited 7 months ago)

You've just described astroturfing with the appeal to friendship thing. You may not always know if a random dude on social media who talks about a thing is doing so because they actually like it, or if they're a paid shill. They even sometimes run smear campaigns against competing products, so if someone is badmouthing a thing, they could have been paid to do that also.