this post was submitted on 06 May 2024
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It’s only cheaper because they inflated the price from a limitation they created. There is absolutely no reason to limit the battery capacity in software in this manner other than to create an artificial divide to upsell people on the “”higher”” capacity.
TIL Tesla has a 100% monopoly over the electric vehicle market space.
Tesla is offering a wider variety of products at more diverse prices to try to better fit the needs of a larger portion of customers. They must have determined that it was cheaper overall to do it this way rather than physically rip the batteries out of the vehicles or they wouldn't do it.
I mean, isn't not offering a cheaper version at all already upselling? When the F-150 Lightning came out, people had a really hard time finding the standard range version because dealers didn't want to sell a lower trim version of the car with lower commission.
Or, you know, just keep the capacity the same and lower the price without imposing a battery nerf. It costs the same to make. The only reason the nerf exists is to extract money from consumers.
You are not required to purchase your vehicle from Tesla. I mean, we're butting up against the primary tenets of capitalism here. I'm a socialist personally, but if there's one thing that capitalism is supposed to do well in theory, it's find market efficiencies. Tesla appears to have found one here. If anybody else could sell a non-software locked smaller-battery version of a similar vehicle for a lower price, people would buy that one instead.