this post was submitted on 07 May 2024
927 points (98.9% liked)
Technology
59589 readers
2838 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
This is the best summary I could come up with:
In Prime Video's case, pausing the program will bring up "a translucent ad featuring brand messaging and imagery, along with an 'Add to Cart' and 'Learn More'" overlay, per Amazon.
On the other hand, Amazon has not released research publicly on how much constant ad viewing can impact the user experience or interest in a streaming service.
Still, Amazon claimed today that Prime Video ads reach an average of 200 million people monthly.
The Hub Entertainment Media survey claims that Amazon has a higher ad-based to ad-free ratio of subscribers than all other video streaming services examined, including Netflix, Max, and Hulu.
Like all streamers, Amazon is toeing a fine line between using ads to boost the average revenue it makes per user and aggravating subscribers to the point of cancellation.
Amazon is already facing a lawsuit regarding ads on Prime Video that seeks class-action certification and was filed by people who purchased annual subscriptions.
The original article contains 714 words, the summary contains 155 words. Saved 78%. I'm a bot and I'm open source!