this post was submitted on 26 Dec 2023
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693
Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO (www.theinformation.com)
submitted 11 months ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[–] pelespirit@sh.itjust.works 1 points 11 months ago (2 children)

Does anyone know how far?

[–] flumph@programming.dev 2 points 11 months ago (2 children)

Reddit expects to finish this year with ad revenue ... slightly over $800 million... Reddit had said two years ago it aimed to exceed $1 billion in ad revenue by 2023...

So they missed their two year goal by 20%. They had forecasted a 2.9x growth and achieved 2.3x

When it comes time to IPO, they'll just blame the economy and ad blockers, while showing how many users they forced into their app where ad blocking is harder.

[–] pelespirit@sh.itjust.works 1 points 11 months ago

Thanks for the info. Can advertisers tell if it's bots or not? I would think the new users are just them making stuff up.

[–] porksoda@lemmy.world 0 points 11 months ago (1 children)

while showing how many users they forced into their app where ad blocking is harder.

Laughs in DNS-level blocking

[–] ARk@lemm.ee -2 points 11 months ago

harder not impossible

[–] OldWoodFrame@lemm.ee 1 points 11 months ago

I bet the article would have more details but neither of us are going to read it so we may never know.