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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 6 months ago by Salix@sh.itjust.works to c/games@sh.itjust.works

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EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[–] LuckyBoy@lemmy.world 15 points 6 months ago (1 children)

They already have ads on games, fifa has ads. Yeah every stadium in the world haves it but it doesnt mean they had tô put them there. And from time to time they launch kits like 'Nike whatever' and last year the Ted Lasso promo.

[–] sugar_in_your_tea@sh.itjust.works 2 points 6 months ago

Yeah, they can make their own non-sponsored ads kind of like how GTA does if they want it to feel similar.