this post was submitted on 10 May 2024
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652
EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)
submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world
118 comments fedilink hide all child comments
 

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] 3volver@lemmy.world 14 points 6 months ago (1 children)

Dead Space from 2008 is such a good game. EA has fallen so far. I don't see myself ever buying another EA game at this point.

[–] nutsack@lemmy.world 10 points 6 months ago (2 children)

they don't make games. they're a publisher

[–] Zacryon@lemmy.wtf 14 points 6 months ago (1 children)

*they're buying studios who make legendary games and kill them.

They are a parasite to the gaming landscape.

[–] magic_lobster_party@kbin.run 3 points 6 months ago (1 children)

That role is more on Embracer now

[–] TheDarksteel94@sopuli.xyz 1 points 6 months ago

And Microsoft, as of recently.

[–] 3volver@lemmy.world 6 points 6 months ago

That's all they are now. RIP EA Redwood Shores. 🥲