Games

16912 readers

366 users here now

Video game news oriented community. No NanoUFO is not a bot :)

Posts.

News oriented content (general reviews, previews or retrospectives allowed).
Broad discussion posts (preferably not only about a specific game).
No humor/memes etc..
No affiliate links
No advertising.
No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
No self promotion.
No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
No politics.

Comments.

No personal attacks.
Obey instance rules.
No low effort comments(one or two words, emoji etc..)
Please use spoiler tags for spoilers.

My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.

Other communities:

Beehaw.org gaming

Lemmy.ml gaming

lemmy.ca pcgaming

founded 2 years ago

MODERATORS

nanoUFO@sh.itjust.works

173

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 7 months ago by Salix@sh.itjust.works to c/games@sh.itjust.works

38 comments fedilink hide all child comments

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

you are viewing a single comment's thread
view the rest of the comments

[–] haui_lemmy@lemmy.giftedmc.com 1 points 7 months ago

No. It is shifting blame to the customer. This works in the company‘s favor. By now this is a really old trick and it still works.

Yes, psychology is used in voting ads but you also have existing games that already have people hooked to a series. Hype is much more powerful than it is in gaming.

Also, the vast majority of buyers is kids and their overworked parents who have zero time to also be highly informes about the newest schemes of gaming companies.