this post was submitted on 22 May 2024
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I remember reading there was something like this back in the mid/late 00s too, maybe without the giftcards but you could sign up for email alerts when there was a forum thread that needed to be brigaded, long before even reddit was a thing.
Edit: read about it on Metafilter at the time but it seems to have been purged. If you're interested maybe the post is findable on the Internet Archive