Like SqueakyBeaver and omniraptor pointed out, it was last years campaign Budweiser made with dylan mulvaney. They featured her on some bud light special editions.

Kid Rock made a video with him shooting the beer and the target demographic "cancelled" bud light making a big fuss about it online.

Budweiser was short of apologizing on their knees for their "mishap", the Creator of the campaign was fired, etc.

People online were pretty harsh with dylan mulvaney. Budweiser dropped her like a hot potato. From what she posted afterwards, i figured they never contacted her or reached out to her in any way, in order to check if she's ok.

That's what i meant, they invest in "inclusion" , because it brings them cash. It's not like humans became enlightened over the past decades. There was progress, sure, very slow progress in all things around being inclusive of others. Corporations are adapting to a demographic that is growing and are potential future customers.