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Move over, Ford and Chevy: Kei trucks are pulling up as customers opt for smaller, cheaper vehicles (www.nbcnews.com)

submitted 5 months ago by Wilshire@lemmy.world to c/technology@lemmy.world

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[–] Maggoty@lemmy.world 1 points 5 months ago

Look up manufactured consent. When you mix American conservative male identity with American consumerism then it no longer matters that they would prefer smaller trucks. They will buy what's offered, at the insane price it's offered. (Pickup truck margin and dealer mark up is one of the highest)

So no, the mere sale of larger vehicles doesn't mean I'm in a minority. In order to get that data you'd need to have smaller pickups on offer at the same time.