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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] cheese_greater@lemmy.world 1 points 5 months ago* (last edited 5 months ago)

Oh, absolutely! I would never pay for YT+ because its paying for me to still be G's product and I won't do it. Just saying that its interesting that what I've seen is tolerable (not that it isn't a thistle in the side) and they want to overengineer some grand final solution that will alienate a lot of people

The next decade or two are going to be interesting in that consumer habits by necessity and choice are shifting so radically that a lot of dumb legacy industries and models are gonna have serious existential difficulties and are dead corps walking.