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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] Maeve@sh.itjust.works 1 points 5 months ago* (last edited 5 months ago)

100% agree. I follow a few content creators who include a Cash App or Paypal information in the description box. They don't demand cash** because they do it for the love of what they do, and don't demand subscriptions or anything else. If I have an extra dollar, I send it. I'm guessing this either isn't their only revenue stream or do well enough that it is. If everyone who is appreciative would do a dollar or few donations, maybe it is a livble wage, with or without youtube's payment?