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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] adespoton@lemmy.ca 4 points 4 months ago (2 children)

The difference is that my ad blocker is quick and painless to set up, where TiVo involved some capital and planning.

[–] jubilationtcornpone@sh.itjust.works 6 points 4 months ago

Didn't some cable companies get all butthurt that you could fast forward through the recorded commercials?

[–] HobbitFoot@thelemmy.club 1 points 4 months ago (1 children)

For now. YouTube is already starting to dedicate serious resources to anti ad blocking. I'm sure other streaming services aren't that far behind.

[–] adespoton@lemmy.ca 1 points 4 months ago

I remember when I had to set my VCR to record a program I wanted to watch; if YouTube gets that bad, I’ll just do the same thing; pre-record the video stream and skip the commercials.