this post was submitted on 03 Jul 2024
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And we have evidence that this is exactly why it happened, too:
https://www.wheresyoured.at/the-men-who-killed-google/
While I'd highly recommend giving either the article a read or the companion podcast a listen because Ed Zitron did some fantastic reporting on this, the tl;dr is that a couple of years ago, there was direct conflict between the search and advertising wings of Google over search query metrics.
The advertising teams wanted the metrics to go up to help juice ad numbers. The search team rightly understood that there were plenty of ways they could do so, but that it would make for a worse user experience. The advertising team won.
The head of the advertising team during this was a man named Prabhakar Raghavan. Roughly a year later, he became the head of Google Search. And the timing of all this lines up with when people started noting Google just getting worse and worse to actually use.
Oh, and the icing on the cake? Raghavan's previous job? Head of Yahoo Search just before that business cratered to the point that Yahoo decided to just become a bing frontend.
Zitron is fond of saying that these people have names and it's important that we know who's making the decisions that are actively making the world of tech worse for everyone; I tend to agree.
It was strange being there at the dawn of time, to see Google utterly displace Yahoo.
We were on conenctions barely faster than dial up and Yahoo's homepage was a complete clusterfuck of everything you didn't care about. Weather for somewhere else, celebrity "news", sports in another country. And all you wanted to do was look up a way to run some very dangerous unchecked SQL in PHP.
Google was just search. Nothing else. And it was so fast. You could have that potential SQL injection so much faster there.
And the sad thing is with phones and browsers defaulting to it, and even the word "googling" (I don't remember ever Yahooing anything), it's probably here to stay with it's terrible addiction to ads and AI. Won't be long before I'm served glue at a pizzeria.
And you could do Google searches from the terminal too, life was just a little slower back then
Ed is the best addition to the CZM family since Garrison, no shade to James, Magpie, or Jaime Loftus