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Google cancels plans to kill off cookies for advertisers (www.cnbc.com)

submitted 4 months ago by vegeta@lemmy.world to c/technology@lemmy.world

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[–] magnetosphere@fedia.io 25 points 4 months ago (2 children)

So… was Google just fucking with advertisers, basically saying “you’re so dependent on us, we can choose to make you freak out about a technology change that never happens?” That would be pretty diabolical, which means I wouldn’t put it past them.

[–] ryathal@sh.itjust.works 31 points 4 months ago

The goal was to come up with an alternative that gave Google a significant advantage in advertising while appearing to protect privacy. That project has apparently failed, so it's now more like business as usual.

[–] umbrella@lemmy.ml 5 points 4 months ago

it sounds like they replaced it with something worse