this post was submitted on 25 Jul 2024
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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 3 months ago by downpunxx@fedia.io to c/technology@lemmy.world
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] thatsTheCatch@lemmy.nz 1 points 3 months ago (1 children)

While the overall video would be a different length, video players often don't count the ads towards the media time. So the deep links should be okay

[–] PeriodicallyPedantic@lemmy.ca 9 points 3 months ago (1 children)

But isn't that because the ads aren't part of the video? If players can tell when it's an advert, presumably ad blockers could too.

(Although presumably they have to tell the player to disable video scrubbing)

[–] thatsTheCatch@lemmy.nz 1 points 3 months ago

I'm not entirely sure how ad blockers work, but my understanding was they prevent things loading from certain URLs. If the ads are embedded into the video, then there's no ad-specific URL to block