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Google threatened tech influencers unless they ‘preferred’ the Pixel (www.theverge.com)

submitted 3 months ago by return2ozma@lemmy.world to c/technology@lemmy.world

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[–] Chozo@fedia.io 180 points 3 months ago (2 children)

I mentioned this in another thread, but this only applies to their "Team Pixel" ambassador program. Those aren't actual reviewers, they're contracted by Google's PR firm, specifically to promote their product line. They're not coming after MKBHD and the likes with this. This is just part of their sponsorship agreement.

Worst case scenario in this situation is a few lifestyle vloggers will stop getting free phones.

[–] Kazumara@discuss.tchncs.de 30 points 3 months ago (1 children)

The second half of the article goes into that a bit. Seems like some reviewers were also grouped into that program before, and the terms weren't like this before.

The Verge spoke with other independent reviewers and freelance tech journalists who say that they were grouped into the Team Pixel program for review units in the past. For those in the latter group, the new stipulation is a threat to their integrity and livelihood. Matlock says he’s since quit the Team Pixel program over the new terms.

YouTuber Kevin Nether, who runs The Tech Ninja channel, also says the clause led him to quit the Team Pixel program. “As someone who reviews technology for a living, I work with many brands. To be cornered into using one product — that doesn’t work for me, and that’s nothing I want to participate in.”

Nether echoes that he’s never seen this kind of stipulation in previous Team Pixel surveys. Usually, he says, the survey gauges a creator’s interest in various topics, like sports or fashion, to identify areas for collaboration. In the past, he says he’s made it clear to Team Pixel representatives that outside an obligatory post, he will review the device as normal. Nether also says this exclusivity term is atypical. Usually, when brands demand exclusivity from creators or brand ambassadors, they’ll offer payment, have clear disclosure rules, and have limited timelines.

Either Google changed the focus of the program, or the intent wasn't clear enough in previous years

[–] Chozo@fedia.io 17 points 3 months ago (1 children)

Either Google changed the focus of the program, or the intent wasn't clear enough in previous years

I dunno, I got invited to it and I read through the application forms, which looked very similar to the ones they're posting screenshots of now. Back when I first looked at it a few years ago, it seemed pretty clear that the whole deal was "we'll give you free phones if you advertise us to your community". The application process focused very heavily on determining what sort of following the applicant has, how receptive they are to calls to action, etc.

As far as I can tell, the only thing that's changed is that Google is saying the quiet part out loud, which I would imagine is because a member likely bad-mouthed the product and raised a stink about getting cut off from the freebies. Not to sound victim-blamey, but if anybody in this programed was disillusioned into thinking it was anything short of "be our unpaid advertising monkeys", then they must not have even taken a cursory glance at the description before signing up.

[–] Kazumara@discuss.tchncs.de 6 points 3 months ago

Thank you for sharing that information.

Then it really does seems like some reviewers were just entering the grey zone willingly, to get phones intended for advertisements and used them for reviews anyway.

[–] ByteOnBikes@slrpnk.net 11 points 3 months ago

Click bait title for sure.