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Threads spotted exploring ads, but says 'no immediate timeline' toward monetization (techcrunch.com)

submitted 3 months ago by moe90@feddit.nl to c/technology@lemmy.world

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[–] woelkchen@lemmy.world -2 points 3 months ago* (last edited 3 months ago) (1 children)

But I’ll point out that federating ads would mean using my server’s infrastructure to serve ads on behalf of someone else.

Marvel Comics could make an account on any Mastodon server and make posts to promote an upcoming movie. That's a regular post, containing promotional material. What makes it an ad (or a sponsored post) in IG/Threads terms is to push such posts to users via targeting algorithms who didn't subscribe to Marvel Comics. Threads cannot do that via ActivityPub, so your Mastodon server cannot serve Threads ads.

[–] MagicShel@programming.dev 4 points 3 months ago (1 children)

Okay. Well I'm not that worried until I see where things are headed. I can see a lot of ways for things to go badly, but no point in borrowing trouble over it.

[–] idiomaddict@lemmy.world 2 points 3 months ago

“Borrowing trouble” is a great phrase :D