this post was submitted on 24 Aug 2024
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[–] terry_jerry@sh.itjust.works 68 points 3 months ago (3 children)

That price held untill atleast 2012, that's a solid 5 dollars of increase in just over 10 years. I could totally be talking out my ass

[–] jballs@sh.itjust.works 48 points 3 months ago (3 children)

Weird, 2012 was about when Brian Niccol took over as Chief Marketing Officer and then later became CEO of Taco Bell. Afterwards he moved to Chipotle and raised prices and lowered quality there too. Now he's in the news for becoming the new Starbucks CEO where he will be commuting via private jet 600 miles 3 days a week.

So you'll be happy to know that your extra money on tacos, burritos, and coffee goes to good use like paying this asshole millions of dollars to fly around on a private jet enshittifying everything he touches

[–] terry_jerry@sh.itjust.works 14 points 3 months ago* (last edited 3 months ago)

This chaps my ass almost as much as the beefy 5 layer burrito

[–] return2ozma@lemmy.world 10 points 2 months ago (1 children)

And the cherry on top about that guy... he's a union buster.

New Starbucks CEO Brian Niccol Has a History of Union-Busting. Niccol's tenure as Chipotle CEO was marred by settlements over unfair labor practices and child labor law violations

https://www.commondreams.org/news/new-starbucks-ceo

[–] ngwoo@lemmy.world 6 points 2 months ago

Union busting and child labour and still can't get prices down. If that's not a terrible CEO I don't know what is.

[–] ngwoo@lemmy.world 7 points 2 months ago

Capitalism fanboys will read these posts and think to themselves "boy I sure am glad we're not like the soviet union where a small cabal of elite deprived everyone else of a good life for their own benefit"

[–] Imgonnatrythis@sh.itjust.works 22 points 3 months ago

Beefy5 layer burrito has that effect.

Hopefully most of the price increase is tax related as a luxury food item and the money goes towards diabetes and obesity research. Right?