this post was submitted on 04 Sep 2024
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Technology

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[–] Ebby@lemmy.ssba.com 38 points 2 months ago* (last edited 2 months ago) (2 children)

Uhhh that exact technology has been in use for years. Your phone broadcasts/receivers a beacon at regular intervals while Bluetooth is on. Anyone can pick it up if they are looking.

https://www.nytimes.com/interactive/2019/06/14/opinion/bluetooth-wireless-tracking-privacy.html

The process is so streamlined companies bragged your advertising profile is updated before you check out.

[–] henfredemars@infosec.pub 10 points 2 months ago

This kind of monitoring and association technology is so advanced that Target famously had to turn it down because it was creeping out customers.