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Advertisers plan to withdraw from Twitter in record numbers | CNN Business (www.cnn.com)

submitted 2 months ago* (last edited 2 months ago) by airportline@lemmy.ml to c/technology@lemmy.world

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[–] Nollij@sopuli.xyz 20 points 2 months ago

Often there are contracts. Sometimes for a very long time, often multi-year. There are sometimes escape clauses (like a morality clause for a spokesperson), but these aren't easy to invoke.

I suspect many of them are up for annual review/renewal, when they can be terminated without penalty. It might also just be an attempt to get better terms.