this post was submitted on 10 Jan 2024
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That's been the outcome, but I think you're dramatically overestimating Musk if you think that was his intent.
It seems clear to me that he's of below average intelligence with an overinflated, incredibly fragile ego.
It wasn't his intent when he posted about wanting to buy the company, but after the SEC forced him to buy, and once he formed a coalition to buy it, the plan became to kill the business off with a leveraged buyout.
Make no mistake, Twitter isn't dying because of Musk's mismanagement, it's dying because it was saddled with $13bn of debt that it could never have hoped to pay back. The mismanagement is just a show to provide deniability.
That isn't to say that Musk is some kind of genius, just that he's a clown playing his role.
How is Musk going to profit from running Twitter into the ground? I think I did not understand that part.
He isn't. However, you can still make something from a loss - such as establishing new standards of what social media websites can get away with.