this post was submitted on 01 Aug 2024
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cross-posted from: https://lemm.ee/post/38509017

top 17 comments
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[–] assassinatedbyCIA@lemmy.world 126 points 3 months ago* (last edited 3 months ago) (5 children)

Struggling to roll out products that don’t immediately break. Struggling to keep pace with competitors after blowing a huge lead. Facing new threats in the form of arm and risc v. I know, let’s lay off staff that’ll help.

[–] Darkard@lemmy.world 69 points 3 months ago* (last edited 3 months ago) (1 children)

The line can only go up. If the line goes down then the people who generate no value for the company will have less money, which is super bad of course. So if they can't sell more, more expensive products, all the time, then they have to reduce how much they spend, and of course they won't get rid of the most expensive people.

[–] Timii@biglemmowski.win 9 points 3 months ago (1 children)

So much this to the point that the title pisses me off for supporting the idea that share price is the appropriate metric for a 'turnaround '.

[–] floofloof@lemmy.ca 10 points 3 months ago* (last edited 3 months ago)

But the processor quality issue has already been turned around by telling customers there will be no refunds. Surely the execs deserve big bonuses for thinking of such a simple and brilliant move.

[–] doctortofu@reddthat.com 27 points 3 months ago

The good'ole strategy of "if we cut enough corners we'll become a circle and circles are perfect"...

[–] GamingChairModel@lemmy.world 15 points 3 months ago

Facing new threats in the form of arm and risc v.

I think the instruction set is basically irrelevant to the discussion. Intel is losing to TSMC at the actual foundry process. Intel is losing to AMD at the design of desktop/server class chips running the x86 instruction set.

Within the ARM world, Apple is running circles around the competition. Qualcomm can't compete on mobile SoCs, and Samsung's Exynos is even worse. Qualcomm is trying to get into laptops, but the performance and efficiency aren't competitive with Apple, and might not even be that far ahead of AMD.

Intel is betting the company on various stacking and packaging technologies to fit way more stuff into a small surface area, but basically is left hoping that this works.

[–] DarkDarkHouse@lemmy.sdf.org 9 points 3 months ago

Ey, boss, we could, you know, shoot some whistleblowers, maybe?

[–] naonintendois@programming.dev 8 points 3 months ago (1 children)

risc v is not a concern because they could just build risc v chips themselves, likely more efficient than competitors too. I would be VERY surprised if they didn't have a team working on it internally. Arm and quality are their big issues right now.

[–] RadioFreeArabia@lemmy.world 1 points 3 months ago

Short sighted of them to exit the ARM business when they sold XScale to Marvell in 2006.

[–] jonne@infosec.pub 70 points 3 months ago (1 children)

Oh, so they're just going to use the money from the chips act to do stock buybacks and give themselves bonuses because of course they would.

[–] sunzu@kbin.run 23 points 3 months ago

We pay for their capital expenditures because that's national security bro

Show some respect for the grift, boy!

Also fuck these plebs, executives will design the chips themselves just like Boeing execs build the planes!

🤡

[–] Delta_V@lemmy.world 41 points 3 months ago

surely producing a lower volume of lower quality products will improve the bottom line, right?

[–] MudMan@fedia.io 31 points 3 months ago (1 children)

Is the fuel in this case a bunch of damaged 13 and 14th gen CPUs?

[–] sunzu@kbin.run 13 points 3 months ago

Yes firing people will fix failed product

Trust me bro

[–] empireOfLove2@lemmy.dbzer0.com 29 points 3 months ago (1 children)

Their time in the spotlight, gained and held because AMD couldn't stop shooting themselves in the foot, made them fat and complacent.... now they reap what they sow.

Can't wait for this to be AMD and Nvidia in 5-10 years too.

[–] jaybone@lemmy.world 7 points 3 months ago

Once these execs finally get that all this AI Jupe is bullshit that won’t deliver on what it promises, this will happen to nvidia way before five years.

[–] slaacaa@lemmy.world 23 points 3 months ago

Line must go up 😡