this post was submitted on 26 Jun 2025
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Not The Onion

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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[–] Rhaedas@fedia.io 8 points 2 months ago (1 children)

The twist - AI was originally trained on human input, so it's human even with 99% bots, from a certain point of view.

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[–] SCmSTR@lemmy.blahaj.zone 8 points 2 months ago (1 children)

So he wants it to be a huge testing grounds with ai for anybody that uses it, got it.

Use the platform? You are talking with and training AI.

[–] Ledericas@lemm.ee 3 points 2 months ago (2 children)

he wants to be facebook essentially, also like to point out that reddit bans the word facebook and FB.

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lol

Lmao, even

[–] Buske@lemmy.world 8 points 2 months ago

And controlled by 15 mods.

[–] Regrettable_incident@lemmy.world 7 points 2 months ago (3 children)

I'm wondering if advertisers are starting to notice - that's the only thing that'll make these fuckers try to clean house. It's maybe two years since I left reddit and even then it was absolutely infested with bots. They didn't give a fuck, only cared about the IPO. But advertisers are going to care when they get lots of engagement but no customers because all the engagement is bots.

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[–] cley_faye@lemmy.world 7 points 2 months ago

"remain"? They really don't use their own service, do they?

[–] FenderStratocaster@lemmy.world 7 points 2 months ago (1 children)

"Oh, you left reddit for Lemmy? Welcome! Enjoy the conversations about reddit."

[–] pelespirit@sh.itjust.works 6 points 2 months ago

When they're being made fun of? Yes, I'm absolutely enjoying it.

[–] qaz@lemmy.world 7 points 2 months ago

Yeah, can't have your excellent training data getting polluted

[–] Hadriscus@jlai.lu 7 points 2 months ago

Ah ! so when do they roll it back ?

[–] ShankShill@sh.itjust.works 7 points 2 months ago

Butt Huffman said*

Ftfy

[–] PunkRockSportsFan@fanaticus.social 7 points 2 months ago* (last edited 2 months ago)

not this human

sent from my pinephone

[–] Stern@lemmy.world 7 points 2 months ago

meanwhile in the average comment section there...

[–] bizzle@lemmy.world 6 points 2 months ago

"Advertising Festival" sounds like my own personal Hell.

[–] Lucky_777@lemmy.world 6 points 2 months ago

Bots dominate Reddit. This will never change. Straight lying to everyone's faces.

[–] paraphrand@lemmy.world 5 points 2 months ago

Prove it Huffman!

[–] theunknownmuncher@lemmy.world 5 points 2 months ago
[–] Hermit_Lailoken@lemmy.world 5 points 2 months ago

Cool story!

[–] picnic@lemmy.dbzer0.com 4 points 2 months ago

no one cares

[–] Mwa@thelemmy.club 3 points 2 months ago* (last edited 2 months ago)

shitddit ceo is lying

[–] LordWiggle@lemmy.world 3 points 2 months ago

And I want to be a millionaire!

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