this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] anothermember@feddit.uk 38 points 4 days ago (1 children)

It's not about blocking ads for me, that's a happy side-effect, it's about owning your computing and taking the necessary protection against tracking. Before "ad blockers" existed I spent a lot of time manually configuring my browser to block websites from connecting me to unnecessary, potentially intrusive third party servers, after all it's my browser and my internet connection. Now uBlock Origin does that for me, it's not an ad blocker, it's a wide spectrum content blocker and the user should have the final say on what they connect to. I think we should stop calling them ad blockers.

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[–] MoonRaven@feddit.nl 17 points 3 days ago (1 children)

I didn't mind having a couple of static ads on a page. But now it's so much. So many dynamic ads, autoplaying videos, popups asking you to sign up to a newsletter, etc. No thanks.

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[–] melsaskca@lemmy.ca 13 points 3 days ago

AdBlocker is the one who should get the Nobel Peace prize.

[–] chromodynamic@piefed.social 29 points 4 days ago (1 children)

Besides the trackers and malware, ads can be categorised as a flaw in technology. A kind of software parasite that uses a computer's resources without providing any additional functionality to the user.

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[–] db2@lemmy.world 32 points 4 days ago

And I'm one or them. Every time I turn it off things become legitimately unusable.

[–] m3t00@lemmy.world 7 points 3 days ago (1 children)

what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

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[–] Zak@lemmy.world 25 points 4 days ago (5 children)

When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I'd just learned.

I haven't forgiven advertising since.

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[–] CileTheSane@lemmy.ca 8 points 3 days ago (1 children)

This is easily solved by not using 3rd parties and tracking data for ads. If the ad was just part of the page (similar to an ad in the newspaper) then ad blockers would not be able to detect them at all. A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

However, in order to do that websites would be responsible for the ads they display. If they don't do their due diligence they won't be able to pass it off as "we're not responsible for it, it's our ad company that put it there." They don't want to be responsible for the ads they show, but they want you to be responsible for the ads you don't watch.

[–] SkyezOpen@lemmy.world 8 points 3 days ago (1 children)

A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

Well, there's sponsor block which uses crowd sourced timestamps to skip those segments, but yeah you're right.

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[–] umbrella@lemmy.ml 10 points 3 days ago

GOOD. most people wouldn't care about blocking ads if they werent so keen on shoving them down your throat ever harder.

[–] MITM0@lemmy.world 9 points 3 days ago (7 children)

I'm wondering if Gopher should make a comeback ? Gemini is a thing so, well you know.....

For those who don't know, they're alternative internet protocols similar to HTTP

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[–] brucethemoose@lemmy.world 25 points 4 days ago* (last edited 4 days ago) (3 children)

I still whitelist sites with sensible, unobtrusive ads. Axios for instance, which are mostly 1st party. But that’s increasingly the exception.

I had to rip APNews out when Google Ads tried to serve me malware.

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