this post was submitted on 05 Sep 2025
449 points (92.1% liked)

Technology

74921 readers
2316 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS
 

A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

top 50 comments
sorted by: hot top controversial new old
[–] spaghettiwestern@sh.itjust.works 26 points 1 day ago* (last edited 1 day ago)

Google is now expecting users to watch ads that are sometimes a full 25% of the viewing time, or slowing access and requiring logins when adblock is being used. And even if you wade through all that, watching Youtube tech and info videos has become a lot like looking at online recipes. The majority of what you find is fluff and filler for only small amounts of useful content.

I used to go to Youtube daily for research and entertainment but now I avoid the site completely whenever possible. It seems we've finally reached an enshittification tipping point.

It's about time.

[–] SaveTheTuaHawk@lemmy.ca 44 points 1 day ago (3 children)

He generates far too much content without any depth, and it's all infotainment.

[–] alphabethunter@lemmy.world 1 points 15 hours ago (1 children)

It's not particularly about him, his channel, or his content. If his channel had been declining, that's usually a downward trend. What happened instead is that LTT lost 50% of their viewers suddenly in the last month. Other YouTubers have also stated that in the last month, out of nowhere, their viewership dropped crazily, up to 60%. However, LTT analyzed that although they have half as many viewers, 'like ratio' skyrocketed and ad revenue stayed the same. Josh Strife Hayes made a video blaming YT's new feature "restricted mode" for this, which, when active, blocks a lot of videos for seemingly no reason. Some others have also noted the problem and are investigating, but a lot of information points out to something youtube did as the cause of the issue.

[–] willington@lemmy.dbzer0.com 1 points 1 hour ago* (last edited 3 minutes ago)

Can't prove anything, but I have always had trust issues with Youtube's numbers. Youtube is a for profit company with horrible owners at the top, and would they distort the numbers for political or financial reasons? I think they would.

I think Youtube and Reddit inflate and deflate vote counts and view counts when something is important to the owners.

Granted that is what I think. Can't prove it. But Google, Alphabet, Youtube, and the new entrants like Grumble, they are black box for profit companies. Can they pass an independent audit for their view and subscriber counts? We should not trust anything from these bad actors. Certainly don't assume good faith. Audit them by five (more than one) independent and transparent auditing companies to prove their numbers are legit. Every six months. Every year. Forever. Until then I take all those view and subscriber numbers with a fistful of salt.

Linus from LTT was ostensibly really popular. I never watched it. Lets say their old numbers were legit. Is it possible some nephew of Youtube's CEO is starting a competing channel and Youtube fudges the numbers to help push the nepo channel ahead? To me, yes, it is possible. I have very little trust for those black boxes. "Trust me bro" is all they got so far, and I have little reason to trust these entities.

So basically Google/Alphabet/Youtube reports a new number to Linus. Are the old and the new numbers legit? Can we ascertain it beyond the Youtube's "trust me bro" nonsense? We need to start there, and don't jump to conclusions about the viewership habits.

[–] zqps@sh.itjust.works 9 points 1 day ago

Yeah but they've been doing that for a long time. Other channels are meeting the market for in-depth tech content, and LTT is bigger than all of them.

[–] mastod0n@lemmy.world 4 points 1 day ago

And that's what people watch. This didn't change.

[–] JadenSmith@sh.itjust.works 37 points 1 day ago (4 children)

What I've noticed is YouTube recommending me more obscure videos, from very small creators.

I very much appreciate whatever they're doing, regardless of how these bigger channels are being hit by it. Yesterday I got recommended a video by an elderly woman, showing a mug warmer she bought. It was very sweet, had less than 30 views and it was a lovely contrast to the flashy, over edited videos stretching a paragraph to 10+ minutes.

Not saying the big channels are bad, I just personally like the small time channels and appreciate that YouTube has been (at least with the algorithm it has set for me) giving these small channels a shot at getting an audience.
I've connected with a lot of people from smaller channels, joined communities etc. yet this is much more difficult with the larger ones (in some I've been to, over the years, the chatrooms they set up are so huge the moderation sometimes just gives up or doesn't even exist in any practical way).

[–] Cybersteel@lemmy.world 3 points 21 hours ago

Unfortunately, most of those so called "small channels" are actually bots using AI content farm.

[–] Pyr_Pressure@lemmy.ca 9 points 1 day ago

YouTube should have a way to filter out certain content.

Like sub 1000 subscriber Chanel's, 1000-10,000 channels, >10,000 etc

Sometimes you just don't want to watch the big time YouTubers.

[–] MangoCats@feddit.it 9 points 1 day ago (4 children)

What we, as users, desere is transparency in the algorithm and significant input into how it works for us. Do you like big channels, small channels? etc. The problem is when people opt-out of sponsored content, but also refuse to pay. Transparency in the cost of delivery of service and the income from advertising would help there too, except if the service provider is wanting obscene profits.

load more comments (4 replies)
load more comments (1 replies)
[–] lorty@lemmy.ml 26 points 1 day ago (1 children)

It's not about Linus specifically. Many other channels (with actual good content) have been experiencing the same. Creators are assuming it has to do with restricted mode, but I'm not sure it's convincing, it probably has more to do with algorithmic changes youtube has made.

load more comments (1 replies)
[–] Krauerking@lemy.lol 11 points 1 day ago (4 children)

I dont know if anyone has noticed but...
Can we no longer watch youtube without being logged in? Every embedded video i see doesnt work. Every time i try to click on a video it tells me to sign in.
If i have an ad block running it basically blocks the website.

I really think its the auto plays and the untracked accounts.

Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.

[–] voluble@lemmy.ca 3 points 1 day ago

Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.

True, but consider that Google, Alphabet, whatever, is fundamentally an information broker. All of their services and technologies are simply a means to that end. They have no incentive to go big tent if it means sacrificing their ability to harvest data on individuals and groups.

[–] sugar_in_your_tea@sh.itjust.works 4 points 1 day ago* (last edited 1 day ago) (1 children)

I haven't been logged in for years, and I can still watch it. If they're blocking, it's an A/B test and not everywhere. I watch on Firefox w/ uBO (four different machines), NewPipe, and Grayjay.

load more comments (1 replies)
[–] GreenShimada@lemmy.world 3 points 1 day ago

It's hit or miss for me with my VPN, but between using an Invidious instance, Freetube, DDG video search, and cycling VPN locations, I'm never, ever logged in to YT.

And yes, Google/YT wants to track everything. Third party doctrine means that governments will pay them for this data rather than run their own surveillance systems. Anything that you've watched that can be used against you will be if it suits someone else.

load more comments (1 replies)
[–] kalleboo@lemmy.world 96 points 2 days ago (12 children)

Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it's not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn't changed (the view/like ratio doubled), and the revenue they earned hasn't changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the "views" number just changed.

load more comments (12 replies)
[–] balder1991@lemmy.world 7 points 1 day ago (1 children)
load more comments (1 replies)
[–] arc99@lemmy.world 20 points 1 day ago (2 children)

I'm sure declining viewers has nothing to do with the various controversies such as auctioning off prototypes, rushed reviews with misleading or false conclusions, mistreating staff etc. Channels like Gamers Nexus really laid into him.

[–] dev_null@lemmy.ml 21 points 1 day ago (1 children)

That's was months ago though, and the drop is recent. Why would people leave months after the controversies happened?

It's also suddenly happening to most large YouTubers at the same time, so doesn't seem related to any of them in particular.

[–] echodot@feddit.uk 14 points 1 day ago

This is what happens when people only read the headline and don't actually watch the video. It's quite clearly affecting all content creators.

load more comments (1 replies)
[–] ConstantPain@lemmy.world 19 points 1 day ago (1 children)

Those stupid thumbnails pushed me away

load more comments (1 replies)
[–] cy_narrator@discuss.tchncs.de 25 points 1 day ago (2 children)

Because people wont stay 14 to 16 year olds for long

Personally I was only 14-16 for like 5 years at most

load more comments (1 replies)
[–] tomkatt@lemmy.world 46 points 2 days ago* (last edited 2 days ago) (21 children)

I stopped watching LTT years ago. His channel is crap. He's a tech personality who seems to barely understand technology, so most of his videos are just over the top bullshit and stunts. Not to mention his awful annoying vocal fry. He's like the male Fran Drescher.

Plus, Linus has been a complete asshole to GamersNexus, one of the best channels for investigative journalism in tech. As far as I'm concerned, Linus is your typical business entity, and lacking ethics.

[–] Noobnarski@lemmy.world 18 points 1 day ago* (last edited 1 day ago) (1 children)

It's actually worse than that.

He does know some stuff about technology and his team knows the stuff that he maybe doesn't know.

But in the fight with GamersNexus Linus basically admitted that they don't have time to properly fact check stuff because they would make less money if they released less videos.

[–] tb_@lemmy.world 10 points 1 day ago

That's from way back when. They shut production for a week, reassessed how they make things, and came back with the promise to be more thorough and not release a video when it's just not done that day. And they have "missed" some days since.

[–] A_Random_Idiot@lemmy.world 8 points 1 day ago

Hes an emotionally stunted 13 year old, that thinks its funny to keep dropping/breaking things that most normal people could never afford to even touch, who is quick to criticize the wrongs of everyone else, but acts like a goddamn martyr as soon as you criticize him and his behavior.

his response to GamersNexus "being mean" by reporting facts backed up by receipts and evidence is only the tip of the iceberg.

load more comments (19 replies)
[–] covert_czar@lemmy.dbzer0.com 5 points 1 day ago

Because of short videos?

[–] towerful@programming.dev 44 points 2 days ago (12 children)

Probably doesn't help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.

https://youtu.be/hJ-rRXWhElI (a yt link, lol).

A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/

Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.

Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.

load more comments (12 replies)
[–] xep@discuss.online 26 points 2 days ago (8 children)

Maybe at some point we can all stop watching and hence supporting YouTube, that'd be nice.

load more comments (8 replies)
[–] masterofn001@lemmy.ca 55 points 2 days ago

Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.

That's it. That's all.

If I just want to watch a clip that I could before but now I have to sign in because it thinks I'm a not, NO

If it wants me to watch ads for things I'll never buy and actually forces me to, NO.

If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.

If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.

load more comments
view more: next ›