this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] flop_leash_973@lemmy.world 14 points 3 days ago (1 children)

Broadly maybe the viewers are just getting sick of all of the shilling for cheap shit that goes on with the ever increasing sponsor segments so many channels have these days. Arguments will be had about just how needed all of those marketing dollars are for the creator to keep doing their thing vs them getting used to a lot of money and wanting even more of it. But the end result is a worse viewing experience for the consumer. I know there are a lot of channels that make good content that I've stopped watching because they spend a quarter of the video shilling junk. Sure sponserblock would get rid of those sections, but it won't send a message like unsubscribing and stopping watching them completely will.

Also maybe this is a larger Youtube usage hit due to their aggressive anti-adblock nonsense and uptick in ads and shitty UI design.

For Linus specifically, he has the above issues as well as having been very publicly outed as a slimy deuce. What his channels put out is not unique enough these days to justify dealing with the shilling and his companies bad behavior.

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[–] Redex68@lemmy.world 23 points 4 days ago (5 children)

The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn't changed. They're more or less making the same amount of money from half the amount of reported viewers.

[–] leftzero@lemmy.dbzer0.com 12 points 4 days ago

They're more or less making the same amount of money from half the amount of reported viewers.

This would pretty much confirm that they've stopped counting viewers who use adblockers.

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[–] MushuChupacabra@lemmy.world 47 points 4 days ago (43 children)

That must be devastating for the narcissist.

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[–] balder1991@lemmy.world 9 points 3 days ago

This might be another example of over reliance on AI to judge what’s good or not to show users: https://news.clownfishtv.com/p/reddit-asks-did-youtube-break-itself

[–] cyberpunk007@lemmy.ca 30 points 4 days ago (2 children)

I wonder if it has to do with ad fatigue. Watching YouTube without a block is like going to an orgy with a bunch of ppl with STIs

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[–] wabafee@lemmy.world 18 points 4 days ago* (last edited 4 days ago) (2 children)

My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.

[–] 123@programming.dev 15 points 4 days ago (7 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

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[–] MangioneDontMiss@lemmy.ca 4 points 3 days ago (1 children)
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[–] REDACTED@infosec.pub 23 points 4 days ago (1 children)

It's interesting that no one seems to be mentioning the fact that new generation is using TikTok and older generation is watching media less and less. To me it looks like YouTube itself is cooked in the long term, and they brought it upon themselves. Restore the gotdamn dislikes so I can at least navigate the damn platform.

[–] flightyhobler@lemmy.world 24 points 4 days ago (1 children)

That doesn't explain a sudden drop.

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[–] Randomgal@lemmy.ca 10 points 3 days ago (1 children)

I can't talk about the others but LTT went form a tech channel to a luxury products channel. I'd blame some of their loss on that and the controversies.

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[–] interdimensionalmeme@lemmy.ml 21 points 4 days ago

Are people pretending that Youtube doesn't tweedle the knobs and intervenes massively in the al mighty algorithm like it's not just a audience mind puppet but some kind of transcendental meritocracy ?

[–] Surp@lemmy.world 8 points 3 days ago

Maybe if he did videos that were interesting again...not like my wife hates our tech at home videos or whatever

[–] DarrinBrunner@lemmy.world 6 points 3 days ago (1 children)

I think the biggest channels I watch have under 4 million subscribers, and most of my channels have less than a million. I've never watched the big channels, so I don't really care.

A while back, YT asked me about turning on my watch history, but I didn't know it was off. I don't know what that was about--I think they changed something--but my knee-jerk reaction is to NOT do what they want me to do, so I left it off. Now I just watch whatever is new from my subscriptions, and don't have any suggestions cluttering my front page, which is a much better way to use YT, imo. So, thanks, YT.

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[–] C1pher@lemmy.world 25 points 4 days ago

Problem with their channel specifically, is their hypocrisy, BS, lack of research and just misleading their viewer-base. People remember.

[–] pleaseletmein@lemmy.zip 2 points 2 days ago

I haven’t watched YouTube much since they broke the search. And that’s far from the only thing they broke, it’s just what stopped making the site very worthwhile to me. I’m sure I’m not the only one who’s significantly cut down or stopped using it.

[–] x_pikl_x@lemmy.world 16 points 4 days ago (2 children)

Stopped watching this douche nozzle when they were having a big meet and greet to celebrate their new studio. And he looks at the camera guy and tells them inf front of all the fans they're having a good time with... Overtime tonight guys, we gotta edit this footage and have it online today. Would have quit my job on the spot and as a viewer I quit my part in the bullshit right then and there.

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