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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] AdmiralShat@programming.dev 0 points 1 year ago (1 children)

Everyone with a brain has been saying this would happen for the last decade, and yet there was no legislation put in place to target this behavior

Why does every law need to be reactionary? Why can't we see a situation developing and get ahead of it by legislating the very obvious things it can be used for?

[–] KairuByte@lemmy.dbzer0.com 0 points 1 year ago (1 children)

So, the first reason is that the law likely already covers most cases where someone is using deepfakes. Using it to sell a product? Fraud. Using it to scam someone? Fraud. Using it to make the person say something they didn’t? Likely falls into libel.

The second reason is that the current legislation doesn’t even understand how the internet works, is likely amazed by the fact that cell phones exist without the use of magic, and half of them likely have dementia. Good luck getting them to even properly understand the problem, never mind come up with a solution that isn’t terrible.

[–] Pxtl@lemmy.ca 0 points 1 year ago (1 children)

The problem is that realistically this kind of tort law is hilariously difficult to enforce.

Like, 25 years ago we were pirating like mad, and it was illegal! But enforcing it meant suing individual people for piracy, so it was unenforceable.

Then the DMCA was introduced, which defined how platforms were responsible for policing IP crime. Now every platform heavily automates copyright enforcement.

Because there, it was big moneybags who were being harmed.

But somebody trying to empty out everybody's Gramma's chequing account with fraud? Nope, no convenient platform enforcement system for that.

[–] CosmicCleric@lemmy.world -1 points 1 year ago

IANAL, but can't MrBeast sue the ad creator company for damaging his reputation?

[–] Matriks404@lemmy.world 0 points 1 year ago* (last edited 1 year ago) (1 children)

The more I hear about AI-generated content and other crap that is posted online these days, I wonder if I should just start reading books instead, maybe even learn to play on a musical instrument and leave virtual world altogether.

[–] Drigo@sopuli.xyz 0 points 1 year ago (1 children)

There is already books written entirely by AI too, AI is litterly getting everywhere

[–] Pxtl@lemmy.ca 0 points 1 year ago (1 children)

I'm sure it's also writing the music too.

[–] CosmicCleric@lemmy.world -1 points 1 year ago

And some forum comments.

[–] pimento64@sopuli.xyz -1 points 1 year ago

Simpsons called it:

[–] TropicalDingdong@lemmy.world -1 points 1 year ago

Bro I still don't know who MrBeast is.