Then let's hope that AI will pay to play it.

You laugh, but AI is a pretty good fit for EA. Repeatedly churning out new iterations of the same exact thing over and over every year, with the roster changed and the art fucked about with a tiny irrelevant amount? Yup

Honestly, I wouldn't change a thing. They're going to gut EA for a money laundering scheme of epic proportions and it finally happened to a company that fucking deserves it.

maybe we''ll get lucky and they'll burn out so hard they have to sell the titanfall, mass effect, and dragon age IPs to companies who won't fuck them up.

I hope they bankrupt and rest in their own shit

Battlefield 6 is fucked.

Hmmmm, I did think you could not make EA worse. But it seems like they are going to give it a go.

HAHAHAHAHAHA!

Oh man, this is hilarious from the outside because I've worked for private equity before. They are the biggest hype bros that exist. They are in their own reality every time. They can see something as small as a random tweet and think that it's the truth. There's no way this goes well for them.

2 examples. Long story but if you want to hear how smart "Private equity" is in tech, here are my two anecdotal experiences:

First, I was an engineer on a project that we were wrapping up a major "V2" rewrite of. We were weeks from finishing this now year long project. They came and asked "How long until released" and I said a month until clients can start using the beta. (Padding a week or so just in case). They didn't just come back and say "You have a 2-3 weeks", they came back and said "You have 1 week because we have signed contracts saying that it'll be ready by then". What. I was the head engineer. On whose authority did they do that? Who told them it would be ready? Of course no one, they just said it should be done, engineers lazy, they super smart. The project isn't done in time of course, clients pissed, and they fired the dev team. I hear a year later the entire org had shuttered. They pissed away the entire investment.

Second, again working leading up a major project, a whole new idea in the fintech space. Team is jazzed. We push for 9 months and we release - zero bugs, not a cent lost, we test scaling and we should be able to handle millions of users - we're ready. We release to.... zero fanfare. None. We had no idea what was happening, we're engineers so we're used to it but no one cared. Turns out we were being acquired! Hooray said the investors! So much money! The other company claims to be doing what we are already... interesting since we had a novel idea. So we merge, and we decide to do a bakeoff (test each product against each others). Ours of course passes. Theirs tips over after 100 users. Ruby on Rails monolith, they've never had more than 100 users. Turns out they just slapped some stuff on a postgres database and called it a fintech product. Business investors at the top high five, show off how much money they're going to make. Same thing, our loyal customers who were excited for our product got pissed and left. They lied to everyone else about the product just like the other place, the lies eventually caught up, and the stock tanked. Now they have two worthless companies. From what I heard they didn't make a single sale in Q1 or Q2 of this year, and are shuttering the offices and moving engineering to India. Typical big brain business move.

Never work for private equity. If you ever get bought by private equity immediately start planning your exit. This is a card game to them, they're sitting at the table in Vegas and are doing anything they can to make it look like the company is valuable just long enough to con someone else into buying it. If they make any profit it will go to them, the company will not see a dime of it. Your budgets will be less than shoestring, you will not have bonuses or dinners out, everything goes to them. You immediately are replaceable, with any, and I mean any developer or AI bullshit being able to replace you. Everyone at EA should be looking for new jobs right now.

I keep forgetting that this stupid AI bubble hasn't popped yet and I'm always surprised someone is trying to add it to their business

Oh no they bought the hype

Oh no ha ha oh no no noooo.

You fuckers are going under. None of us are buying your shit-- especially if it's all AI generated shit.

God, every new things i hear from this is worse and WORSE.

As someone who uses AI regularly for software engineering and ~2/3 of the time finds it very effective...

...there is no way it can produce quality games or gaming experiences.

I look forward to watching EA collapse. Get rekt.

It will do the opposite. More costs and less profit.

new owners are going to utilize AI in order to cut costs

How original and innovative. It's like these guys are doing something no other company is trying...

I look forward to nobody buying their AI slop.

This going to be a total venture capitalist play. It was already set that the fifty billion dollar acquisition was also going to be placing EA in like twenty billion in debts. They'll flood it with more debts, piece the IP's all out, legal launder the money, and take ea into bankruptcy.

EA is dead.

I'm just really glad that I don't play any games from EA....

Well yeah, if they cook the books like Private Equity always does, they can suck some profit out of it while destroying the company. And then later blame it on AI, why not? ... Shit, the New York Times and the Washington Post would probably roll with that story.

Honestly, if AI was responsible for cranking out a decade's worth of FIFA and Madden, would anybody notice?

Get fucked EA I wont buy shit

Fuck AI.
Fuck the Saudi royal family.
Fuck Jared Kushner.

Boycott all EA games.

Was "Yakety sax" playing in the background when they said that?

Don’t cry for EA, it’s already dead.

Step 1: AI

Step 2: ???

Step 3: Profit!

EA already in the shitter. About to become alot worse. 50 billion wasted.