Ubisoft does not have enough new games releasing that's in good enough state to justify 7.99 per month let along 17.99 per month. I bet there are terms and trickery if people tried to do 17.99 and play games like new Prince of Persia and Avatar and then unsub. (that's my cynical side coming out, but it's ubisoft. )
Or, for ubisoft, you wait a couple month and then boom, big sale for the game released 1~2 months ago.
I already post a bit before and got down vote a lot and I laugh in their face and tell them to stick their fingers somewhere private if they check the news a month later. And no, it's not even a month, the stock crash happened in less than a week and soften stance "open for communication" quote arrived shortly after.
They are trying to do this to prop some social distractions as always but this time, also like past couple times involving youth and video games, back fires hard and eventually achieves very little. (for general population) But hey, it generate enough buzz and make them distracted from other economical issues.(like crash of their builder mega company, compare to the short market crash of video game sector, lol. )
Yes, rage baiting works.