A consumer is just the opposite side of the same coin. Corporations exist because of customers and customers exist because of corporations.
a person who uses up a commodity; a purchaser of goods or services, a customer
Companies are always chasing stupid ideas. The AI fridge is the Twitter fridge of this decade, a stupid idea some business person was genius. We've always been this dumb.
https://www.cbsnews.com/news/aircanada-chatbot-discount-customer/