I'm surprised they thought it was going to do well. I heard absolutely nothing about the game until after it launched, which is never a good sign to me.
If it was free, I'd definitely give it a try, but paid multiplayer shooters just aren't worth it to me anymore.
I didn't hear a single thing about the game until after it was already dead, and that's why I'm not surprised it flopped.
If they'd done better(read: any) marketing or public testing, then it might have been at least salvageable, but from what I've read it seems like people weren't fans of the character designs and gameplay either.