Ads were always a terrible way to fund the internet.
Not to rant, but some things are so cheap or so important (or both) that it's foolish not to operate off an endowment system. The internet, journalism, science -- the information foundation of the modern world has to be independent for a stable society. Like, yeah, capitalism bad and establishing an initial investment is asking a lot of people's finances, but surely operating independently is worth it?
They probably will, but I think the intentional violators are intending to make a spectacle out of it. I suspect California Voters will have it repealed in short order, but in the mean time the world should probably ruthlessly mock and isolate them.