this post was submitted on 14 May 2025
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[–] WhatsTheHoldup@lemmy.ml 3 points 9 hours ago (2 children)

the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

[–] UnderpantsWeevil@lemmy.world 1 points 1 hour ago

interactive mid-roll ads

Drink Verification Can To Continue

[–] houseofleft@slrpnk.net 1 points 8 hours ago (1 children)

Thanks! Somehow missed that, but I still don't really understand the details, like how and whyit incorporates generative AI, and if these are for Netflix or for Netflix ad customers.

[–] echodot@feddit.uk 4 points 7 hours ago

My reading is that some of the ads will be generated via AI maybe to be customised to the account of the person viewing it. I suspect that won't last very long at some point it'll come up with an amusing failure and then it'll get switched off.