this post was submitted on 23 May 2025
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As a board gamer who generally shops at the same places as 40k players: this does not surprise me in the least. Those goddamn armies are pricey.
The first I came to even know about the game was checking out a brand new game store with a more D&D-centric name and them currently hosting a game night for 40k so there were like 5 big tables with these gnarly modeled maps with hills and buildings while people were rolling dice, then pulling out tape measures and moving their units.
Shit looked like Risk but cooler. Then I noticed how expensive it would be to play and just never got into it lol
It's definitely pricey, a couple of reasons:
I believe the kits are still entirely made in the UK rather than Asia like so many things.
The quality and designs are arguably the best in the world with techniques far more advanced than most rivals can compete with.
This doesn't mean they don't get greedy and stick on a huge profit, I believe they heavily rely on staff who love the hobby to run their stores too and pay very poorly.
It is like risk but cooler! And honestly you don’t need a 2k point meta army to start with. For the price of two or three $60 video games (guess I have to preface that now) you can have enough models for you and a friend to have an absolute blast.
There are cheaper miniature games out there. Gaslands is Mad Max/ Death Race inspired and you use standard toy cars to play. There's also Turnip28 that's pretty much post apocalyptic Napoleonic Wars. There are cheap Napoleon era miniatures people modify for it, but I've also seen some goofier builds, like using toys and actual vegetables. I will say I haven't really played either, but they are the two miniature games I often consider getting into.
I don't think it has anything to do with their physical media, and everything to do with their successful video games sales over the past few years.