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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership
(www.sportskeeda.com)
this post was submitted on 05 Sep 2025
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I'm not quite sure I understood what you were talking about, but they specifically showed their revenues from YouTube AdSense for the past year or so, and they showed exactly how much they gained from each video, and it shows basically a straight line, whilst the same graph for viewers shows a substantial decrease. I'm not sure if that was specifically for LTT or for all of their channels, but I'm assuming it was just for LTT. That has no relation to them then splitting their revenues to their different channels.
What I'm saying is if YouTube is sharing $10 million of revenue with channel owners in a month that has 1,000,000,000 total views across YouTube, that's a penny per view.
Then, if the next month the reconfigure the view counts to exclude certain bots or views under a particular number, you might see the overall view count drop from 1,000,000,000 to 500,000,000, while still hitting the same overall revenue. At that point, it's $0.02 per view, so a channel that sees their view count drop in half may still see the same revenue despite the drop in view count.
If it's a methodology change across all of YouTube, a channel that stays equally popular as a percentage of all views will see the revenue stay the same, even if the view counts drop (because every other channel is seeing their view counts drop, too).