this post was submitted on 27 Jan 2026
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152
Meta's latest subscription move is an attempt to offset its AI bets (appleinsider.com)
submitted 15 hours ago* (last edited 15 hours ago) by tonytins@pawb.social to c/technology@lemmy.world
38 comments fedilink hide all child comments
 

On January 26, Meta announced that it was going to test premium subscriptions across its apps. The subscriptions will offer exclusive features and expanded AI tools, while ad-supported versions remain free.

Under the test, users are presented with a clear choice between two paths. People can subscribe to use Instagram, Facebook, and WhatsApp without ads, or continue using the services for free while agreeing to ongoing data use for advertising purposes.

Meta claims the subscriptions will "unlock productivity, creativity, and AI-powered features," with each app receiving its own set of paid tools rather than a single bundled plan. The company isn't committing to one configuration and plans in order to experiment with different feature sets and pricing models over time.

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[–] PushButton@lemmy.world 46 points 15 hours ago (3 children)

Meta claims the subscriptions will "unlock productivity

Productivity... on Facebook? God they are desperately need to sell you something here.

[–] Tollana1234567@lemmy.today 1 points 5 hours ago

facebook is about 90-99% bots, cant get any more productive than that.

[–] tonytins@pawb.social 12 points 14 hours ago (2 children)

It was literally Zuck's whole pitch for VR.

Meetings! Now in 3D.

[–] Almacca@aussie.zone 3 points 6 hours ago* (last edited 6 hours ago) (1 children)

Man, that was so tone-deaf. The dickhead workaholic thought everyone was just like him and only wanted to use it for work.

[–] Tollana1234567@lemmy.today 2 points 5 hours ago (1 children)

he is an android, robots dont need any sleep.

[–] Almacca@aussie.zone 1 points 5 hours ago

Or fun.

[–] PabloSexcrowbar@piefed.social 4 points 13 hours ago

I worked there during the whole VR pitch and they tried to encourage those of us with headsets to join meetings with them.

Nobody had legs. It was a huge selling point of the Quest Pro that you could have legs.

[–] bluGill@fedia.io 2 points 14 hours ago

If they show me the pictures of my friends, while hiding all the garbage (outrage politics, "you won't believe this"...) so I spend about 2 minutes a day there and get off it would greatly increase productivity. Well it would lower mine because I almost never check facebook anymore - but my life would be enhanced if they limited themselves to the useful things they do and let me go in 2 minutes: a trade off that would be worth it.