Games

Thank you for your comment! You bring up many arguments regarding their stats I would have added, too, especially that it does cost them per claimed free game.

In my opinion though:

They will use these numbers of higher purchases towards shareholders and publishers. We can see their thought process: e.g. WB Suicide Squad - a game as a service squad loot shooter might potentially bring in a lot of money in the long run, so stop developing singleplayer, go for the player number.

Publishers with their IPs of games might get approached by Tim/Epic, that they should exclusively sell their games on their platform as they have so many active users per month, purchases of this and that high number, with currently x million registered accounts and growing, creating an increased player/customer commitment. And as a player's library grows, their reluctance to commit to this platform decreases. Resulting in more money for the publishers if they follow Epics road, at least in a predicted long run.

They still have their budget to invest in the long term growth by offering free games and buying exclusitivity of third party titles (in the past), more and more though their own published or development supported titles nowadays (better if I ignore their past behavior).

They also increase their influence by introducing Easy Anti Cheat in more and more titles, which only works due to their reach in the market. This is especially troublesome for Linux players but also for those who do not trust Epic's scanning procedure on ones tasks, processes, services and files (when we keep in mind how they scanned certain files in folders in the past).

If you should delete your account or not, I cannot say. Data can be interpreted in many ways, they can be read positively by highlighting certain aspects while neglecting others. The same, of course, the other way around.

I have not used my epic account for many years since their Metro bait and switch action, but still keep it as I still have the developer account from previous projects on the UE4. If I had to interpret the data of my account, I have it since a long time, but am no active user, reducing their commitment percentage of active engaging users with their storefront. And I can only hope the attrition rate increases so their store won't become so attractive to publishers for future titles, reducing the chance of further (time) exclusive games.