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‘Mamma Mia!’ Stage Star Sara Poyzer Replaced By AI On BBC Show To Recreate Voice Of Dying Person — Update (deadline.com)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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The BBC has issued a statement that offers important context to Sara Poyzer’s viral social media posts. The British broadcaster said it is using AI technology in a “highly sensitive documentary” to represent the voice of a person who is nearing the end of their life.

Poyzer was penciled in for the job, but her services are no longer required as the BBC attempts to honor the wishes of the contributor’s family by dedicating a brief — and clearly signposted — section of the documentary to recreating “a voice which can now no longer be heard.”

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[–] thehatfox@lemmy.world 12 points 7 months ago (1 children)

In the AI age we are going to need some way to have lasting likeness rights, in life and death.

There should be some sort of protection against having a persons appearance hijacked, especially for commercial purposes.

[–] sneezycat@sopuli.xyz 11 points 7 months ago

I don't think Che Guevara gave permission to use his image for trendy shirts. Is it that different? They're using the image of a dead person to sell a product.

We need better protection against companies in general.