this post was submitted on 15 Apr 2024
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The "proper" solution here is to embed the ad in the stream and transfer the resulting higher with DRM protections. You can still probably get around it with add-ons like SponsorBlock, but that takes way more effort and YouTube could randomly distribute them in the video so they aren't as easy to detect.
It's totally possible and probably not that hard, so I'm grateful YouTube hasn't done it.
I'm guessing you never had to implement drm and caching on a large scale video cdn before.
No, but Netflix and other video services do it, so it's totally feasible. I assume most of the cdn infra YouTube already does would stay the same, the main change would be the insertion of ads (they already do video processing) and encryption (which is probably not that hard).
DRM adds such a massive amount of overhead and is an absolute bastard to implement properly. Plus, it's pretty easy to circumvent most DRM schemes when it comes to media.
Sure, but it's another barrier to entry, and it gives Google more license to sue under the DMCA.